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“Knowledge makes you sharp on the inside. Applying it makes you sharp on the outside!”

7 Key Steps to Building a Positive and Productive Barbershop Atmosphere

4/25/2024

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Barber laughing with 2 clients
​A barbershop is more than just a place to get a haircut; it's an iconic social hub where clients and barbers can have conversations, laugh and relax, and share stories.  A positive atmosphere in the barbershop is crucial to its success. A welcoming and comfortable space supports the professional growth of barbers and builds a strong support system among the team.
Welcoming Environment with Personal Touches
Barber Aaron Brown and Client
1.     Creating a welcoming environment is the first step toward establishing a positive atmosphere in your barbershop. It all begins with a friendly greeting as soon as clients walk through the door. A warm welcome sets the tone for their entire shop. Maintaining cleanliness and organization is a priority. A tidy and well-organized space not only looks more professional but also contributes to a more relaxing experience for everyone.
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2.     Adding personal touches can go a long way toward making others feel valued and appreciated. Celebrating milestones with both staff and clients helps build a sense of camaraderie and community.  Remembering clients' preferences and details shows that you value their individuality. Listening to the stories of others helps build stronger, more personal connections. 


Professional Growth and Mentorship
Premiere Barber Competition in Anaheim
3.     Supporting barbers' professional growth benefits both individual barbers and the shop. With opportunities such as trade shows, skill workshops, and seminars, barbers can stay updated with the latest techniques and trends in the industry. Encouraging participation in industry events and competitions creates excitement and a sense of pride and accomplishment. Investing in ongoing training ensures that skills remain sharp and up-to-date, ultimately enhancing the quality of service provided, which strengthens the shop.
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2 barbers and a client
4.    Mentorship programs are another way to support professional growth. Pairing experienced barbers with newcomers allows for sharing knowledge and skills. Creating a culture of learning and professional development is so important for the barbershop.  Establishing a mentorship program for continuous learning ensures new barbers have the guidance and support they need to succeed.

​Additionally, this pairing offers the veteran barber a chance to learn from a younger barber as well.  Trends change so quickly, and newcomers can keep things fresh.  Interns and vocational high school students are great for this type of program.

The Importance of Continued Education
5.     The importance of continued education cannot be overstated when it comes to supporting the professional growth of barbers. Enhancing skills and techniques is essential for staying competitive and delivering top-notch service. Continued education helps to push the barber, to avoid getting stuck in the ‘comfort zone.’ Investing in skill-building workshops and classes provides barbers with opportunities to learn new techniques and refine their existing skills. Staying up to date with the latest trends and techniques helps meet the evolving needs and preferences of their clients. There are countless amazing professionals online on various platforms to inspire and educate.  Encouraging a culture of learning and growth not only benefits the individual barbers but also enhances the overall quality of service provided by the barbershop.
Building Strong Support
2 friendly barbers
6.     Creating a strong support system among barbers is important for maintaining a thriving barbershop. Transparent communication is key. Openly discussing booth rent and its benefits ensures everyone is on the same page. Providing clear guidelines and expectations helps to avoid misunderstandings. Encouraging open communication between owners and barbers establishes a culture of trust where everyone's needs and concerns are heard and addressed.
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7.     Large networking opportunities as well as local events are great for creating a strong support system outside your own shop, within the barber community. Trade shows such as Premiere or competitions such as 5 Star Expo , attending events and gatherings allows barbers to connect with one another and build relationships. Encouraging collaboration and idea-sharing fosters a sense of camaraderie and teamwork. By building a strong community both inside and outside the barbershop, barbers can support and uplift one another, ultimately contributing to the success of the entire industry.

Barber and Client- friends
​A positive barbershop atmosphere is important for the success of the barbers and the shop. Creating a welcoming environment, promoting positive interactions, and adding personal touches all create a space where everyone feels valued and appreciated. Supporting professional growth is essential for the success of individual barbers and the shop. Continued education and mentorship programs are vital for barbers to reach their full potential. Maximize your benefits by creating a strong support system, both in your shop and others, that leads to successful working relationships.

​Here’s to growth for all barbers, barbershops, and the industry!

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    Aaron & Kristi Brown, Authors

    Aaron Brown is a Master Barber, Cosmetologist, Educator, and Entrepreneur.  As a shop owner and product developer, he has a passion for promoting healthy hair and scalp.  He loves to connect with others and share knowledge on industry trends and products to solve common problems with the hair, scalp, and skin to help clients look and feel their best.

    Kristi Brown is a seasoned Entrepreneur who holds down the fort in an administrative role for the business.  When she's not working, you'll most likely find her spending quality time with her kids, dogs, or tending to her flower gardens. Kristi and Aaron have been married 13 years.

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